Namespace clash, or why these jumping Germans are using #happyinmotion?

My alert for “happyinmotion” has been going nuts, with numerous German women jumping up and down:

A photo posted by Carolin (@caroli_in) on

A photo posted by @thats.the.secret on

Seems a deodourant company in Germany is running a competition called Die Rexona motion challenges, as explained by this German blogger. Hence they’re all over Twitter and Instagram.

Clearly, this is unacceptable, so I’ll be changing the name of this blog to www.52DRph0vtJT9pjoqXzgs0kJAt6McQH6AZpuzH9Tt3aC448i0sk40ci9hna0SBl1V.com.

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